{"id":9036,"date":"2023-03-27T08:27:25","date_gmt":"2023-03-27T08:27:25","guid":{"rendered":"http:\/\/esda.es\/?post_type=tfg&#038;p=9036"},"modified":"2023-03-27T08:27:53","modified_gmt":"2023-03-27T08:27:53","slug":"liquen-amorrevolucioneco-evolucion","status":"publish","type":"tfg","link":"https:\/\/esda.es\/en\/tfg\/lichen-amorrevolucioneco-evolution\/","title":{"rendered":"Lichen. Love, revolution, eco-evolution"},"content":{"rendered":"<style>#gspb_container-id-gsbp-555b0865-b0d6.gspb_container{position:relative;flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-555b0865-b0d6.gspb_container .gspb_container__content{margin:auto;}#gspb_container-id-gsbp-555b0865-b0d6.gspb_container >p:last-of-type{margin-bottom:0}<\/style>\n<div id=\"gspb_container-id-gsbp-555b0865-b0d6\" class=\"gspb_container gspb_container-gsbp-555b0865-b0d6 wp-block-greenshift-blocks-container tfg-descripcion\">\n<p>The project brief is to design the brand identity and direction of photography for the spring-summer sustainable fashion collection Liquen, created by designer Natalia Alejandre.<br>Its development consists of creating a graphic image that represents the name of the collection, defining the chromatic harmony, tone of communication, shooting and post-production of photographs; building a coherent visual language.<\/p>\n\n\n\n<p>The collection is divided into three series and creative concepts (love, revolution and eco-evolution). With each series of garments a story is told, each story corresponds to a creative concept. The promotion of the collection is achieved by means of photographs of models in which different looks are presented.<\/p>\n\n\n\n<p>A \"booklook\", invitations to attend fashion shows and promotional events, and labels certifying its ecological and sustainable fashion principles have also been designed.<\/p>\n<\/div>\n\n\n<style>#gspb_container-id-gsbp-668e4f18-4c78.gspb_container{position:relative;flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-668e4f18-4c78.gspb_container .gspb_container__content{margin:auto;}#gspb_container-id-gsbp-668e4f18-4c78.gspb_container >p:last-of-type{margin-bottom:0}<\/style>\n<div id=\"gspb_container-id-gsbp-668e4f18-4c78\" class=\"gspb_container gspb_container-gsbp-668e4f18-4c78 wp-block-greenshift-blocks-container tfg-imagenes\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-1 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Amor-modelo-Leonor-Lorente.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1061\" height=\"1500\" src=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Amor-modelo-Leonor-Lorente.jpg\" alt=\"\" class=\"wp-image-9037\" srcset=\"https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Amor-modelo-Leonor-Lorente.jpg 1061w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Amor-modelo-Leonor-Lorente-212x300.jpg 212w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Amor-modelo-Leonor-Lorente-768x1086.jpg 768w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Amor-modelo-Leonor-Lorente-200x283.jpg 200w\" sizes=\"(max-width: 1061px) 100vw, 1061px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Amor-Leonor-Lorente-01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Amor-Leonor-Lorente-01.jpg\" alt=\"\" class=\"wp-image-9038\" srcset=\"https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Amor-Leonor-Lorente-01.jpg 1000w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Amor-Leonor-Lorente-01-200x300.jpg 200w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Amor-Leonor-Lorente-01-768x1152.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Ecoevolucion-Shary-Balbera-01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Ecoevolucion-Shary-Balbera-01.jpg\" alt=\"\" class=\"wp-image-9039\" srcset=\"https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Ecoevolucion-Shary-Balbera-01.jpg 1000w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Ecoevolucion-Shary-Balbera-01-200x300.jpg 200w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-Ecoevolucion-Shary-Balbera-01-768x1152.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-revolucion-Lucia-Fuertes-02.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-revolucion-Lucia-Fuertes-02.jpg\" alt=\"\" class=\"wp-image-9040\" srcset=\"https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-revolucion-Lucia-Fuertes-02.jpg 1000w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-revolucion-Lucia-Fuertes-02-200x300.jpg 200w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Liquen-revolucion-Lucia-Fuertes-02-768x1152.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Logotipo-Liquen-1T.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1063\" src=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Logotipo-Liquen-1T.jpg\" alt=\"\" class=\"wp-image-9041\" srcset=\"https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Logotipo-Liquen-1T.jpg 1500w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Logotipo-Liquen-1T-300x213.jpg 300w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Logotipo-Liquen-1T-768x544.jpg 768w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Logotipo-Liquen-1T-200x142.jpg 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-booklook.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1061\" src=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-booklook.jpg\" alt=\"\" class=\"wp-image-9042\" srcset=\"https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-booklook.jpg 1500w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-booklook-300x212.jpg 300w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-booklook-768x543.jpg 768w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-booklook-200x141.jpg 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-tarjetas-invitacion.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" src=\"http:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-tarjetas-invitacion.jpg\" alt=\"\" class=\"wp-image-9043\" srcset=\"https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-tarjetas-invitacion.jpg 1500w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-tarjetas-invitacion-300x225.jpg 300w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-tarjetas-invitacion-768x576.jpg 768w, https:\/\/esda.es\/wp-content\/uploads\/2023\/03\/Mockup-tarjetas-invitacion-200x150.jpg 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>","protected":false},"featured_media":9042,"template":"","tfg-categoria":[53],"class_list":["post-9036","tfg","type-tfg","status-publish","has-post-thumbnail","hentry","tfg-categoria-diseno-grafico"],"acf":[],"_links":{"self":[{"href":"https:\/\/esda.es\/en\/wp-json\/wp\/v2\/tfg\/9036"}],"collection":[{"href":"https:\/\/esda.es\/en\/wp-json\/wp\/v2\/tfg"}],"about":[{"href":"https:\/\/esda.es\/en\/wp-json\/wp\/v2\/types\/tfg"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esda.es\/en\/wp-json\/wp\/v2\/media\/9042"}],"wp:attachment":[{"href":"https:\/\/esda.es\/en\/wp-json\/wp\/v2\/media?parent=9036"}],"wp:term":[{"taxonomy":"tfg-categoria","embeddable":true,"href":"https:\/\/esda.es\/en\/wp-json\/wp\/v2\/tfg-categoria?post=9036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}