The Escuela Superior de Diseño de Aragón and the Escuela de Arte de Zaragoza are filled with Italian branding with an exhibition of the Museo de la Marca Italiana.
The centres are organising an exhibition on the visual history of 'Made in Italy', analysing the 34 most representative Italian brands.
The exhibition can be seen from 13 November to 5 December, followed by a conference on design and branding on 14 November.
Italian design and branding come to Zaragoza in an exhibition organised by the Escuela Superior de Diseño de Aragón and the Escuela de Arte de Zaragoza that brings together the 34 most representative Italian brands. Alfa Romeo, Algida, Alitalia, Ferrari, Fiat, Gucci, Lamborghini, Ferrero, Pirelli, Martini, Olivetti, Benetton and Versace are some of the names that can be seen from 13 to 5 December in these centres. In the exhibition, from the Museum of the Italian Brand (Museo del Marchio), visitors will be able to observe the evolution, change and redesign of the main Italian brands and the iconographic path of the country's industrial and graphic history. All this is the result of a meticulous historiographic research that contributes to the deepening and appreciation of Italian branding.
This visual history of "Made in Italy" reflects the style and trends of Italian designers, who have led Italian craft and industrial production to excel in international commercial competition.
The opening of the exhibition will be on 13 November at 11.30 am. It will begin in the foyer of the Escuela Superior de Diseño de Aragón and will continue through the foyer of the Escuela de Arte. On the 14th at 11.30 in the assembly hall, a conference on design and branding will be held, which will analyse the processes that companies ask designers to follow in order to keep their brands up to date. Raffaele Fontanella, Maurizio Di Somma and Francesco Antonio Ruta; president, vice-president and web manager of the Museo del Marchio Italiano, respectively, will participate.
