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Hilvana: social design and innovation

Published on 1 June 2020

Designing for Hilvana is a hub project that started in 2017.

Around twenty subjects and professors have collaborated with the students to design the name, visual identity, promotion, furniture and some products for the women's textile entrepreneurship project "Stitching cultures, making the future", which the NGO Action Aid is being developed in Zaragoza (and is starting to be replicated in the Basque Country and Alicante).

The project is carried out in collaboration with the centres CEIP Ramiro Soláns and Joaquín CostaThe two groups of restless women, who learn a trade, earn some extra income for their families and weave social networks to fight poverty together, empowering themselves.

Ayuda en Acción approached the CADI to request a consultancy in which they not only offered them training on prototyping, but also suggested that they request the collaboration of ESDA. We took up the baton and this collaboration has grown in scope (from naming to visual merchandising) and commitment (agreement signed with AeA) with a project that requires time and care to bear fruit, which is already beginning to be visible in the city and in the media.

For our part, the development of this centre project, which still needs to be extended for at least another couple of years, is a source of innovation in line with the vision of the future that the ESDA community is gathering in its Innovation Plan: collaboration with the social and business environment, implementation of design projects whose impact clearly affects the improvement of people's lives in line with the Sustainable Development Goals, structuring of interdisciplinary and inter-level projects among the studies offered by ESDA., improving the application of Active Methodologies in the classroom, research in social design.

All the work has been included as a class exercise in each subject, and has included numerous moments of meetings and visits, joint or specific training actions for students, applying principles of sustainable design and intervention, raising awareness of the social situation and the possibilities of design intervention to improve it, among our community.

Coordination José M. Chávez M. Lecturer projects

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