In the autumn of 2013 Pastelería Tolosana launched an initiative aimed at providing young creators with a platform for the dissemination of their artistic proposals in drawing and illustration, which would help them in their promotion and professional development. It was through the 1st Sweet Illustration Competition, a pioneering event in our country, which sought to combine the art of illustration with the art of confectionery.
The initiative had a great impact, both in terms of the number of works and authors participating in it, as well as the dissemination obtained at regional and national level. The participation of a jury of a high professional level and wide recognition in the academic and artistic sphere also contributed to this.
A total of 64 authors from all over Spain, Barcelona, Alicante, Bizkaia, Córdoba, Granada, Jaén, Madrid, Santander, Valencia, Zaragoza and Huesca, submitted 71 works to the competition.
Ten works were selected by the Jury as finalists, based on their quality, the technique used, as well as their suitability and compliance with the theme required in the competition rules. A winner and a runner-up were chosen from among them, taking into account their depth, uniqueness and the techniques used.
All the works submitted can be seen on the website of the company Pastelería Tolosana, and the finalist works were exhibited in the Exhibition Hall of the Palacio de Villahermosa in Huesca, headquarters of the social work of Ibercaja, in January 2014; in Pastelería Tolosana at Camino las Torres nº 10 in Zaragoza, during the month of May 2014; and subsequently they were exhibited in the town of Almudévar (headquarters of the organising company) last June and at the end of September they will be exhibited again, in the city of Zaragoza. The aim is to bring the illustration works of young creators to the general public and to promote their recognition.
The success and the repercussion achieved by this initiative leave no doubt that Pastelería Tolosana will continue to promote this type of initiative in favour of the creative and cultural development of our society. For this reason, the II Sweet Illustration Contest is launched, with the same objectives and the same enthusiasm, with a greater commitment to raising awareness of the initiative, especially through the internet and social networks, and with the creation of a new category: the Special Prize. TrenzArtefor the best illustration based on or related to the renowned pastry creation "Trenza de Almudévar".
Pastelería Tolosana, S.L. therefore announces this competition in accordance with the following rules:
1. - Purpose: The purpose of this call for entries is to establish the rules governing participation and the awarding of prizes in the 2nd SWEET ILLUSTRATION AWARD.
2. - Participants: Any person over 18 years of age, of any nationality, place of origin or residence may participate.
3. - Modality: Illustration
4. - Presentation of the work:
Documentation: Papers should be submitted accompanied by:
- Participation form, available on the website www.pasteleriatolosana.com
- Photocopy of ID card.
- Author's affidavit certifying that the work is unpublished (available at the website www.pasteleriatolosana.com)
The documents must be enclosed in a sealed envelope, the outside of which must bear the title of the work submitted.
Technical requirements:
- Each author may submit a maximum of two works.
- The theme of the works must be related to the field of confectionery, patisserie, chocolate, sweet desserts and the like. The illustrations will thus deal with themes that directly reflect aspects related to those mentioned above, or evoke the sensations, emotions and experiences that they imply.
- Works must not be signed.
- Works must be submitted in A-4 or proportional format.
- The title of the work shall be indicated on the back of each work submitted.
- Works in any pictorial or printed graphic technique will be accepted.
- The works submitted must be original and unpublished, it being understood that they have not been previously edited, published or awarded prizes in any other competition.
5. Place and date of submission.
Entries must be submitted at the headquarters of PASTELERÍA TOLOSANA, S.L., C/ Antonio Durán. Polígono Industrial Canal de Monegros, parcela C-1, 22270 - ALMUDÉVAR - HUESCA (SPAIN). They may also be sent by registered mail to the same address
The deadline for submitting works is 8 November 2014, at 20.00 hours.
6. - Awards.
The following prizes are established:
A maximum of 10 works will be selected as finalists. Among them, a first prize and a runner-up prize will be chosen, endowed with:
First prize: 700 €. Second prize 350 €.
TrenzArte Special Prize: 500 €.
Note: To be eligible for the special TrenzArte prize, the content and/or idea of the illustration must be clearly related to the pastry creation "Trenza de Almudévar". The aim is to establish a direct link between the art of drawing and illustration and the art of pastry-making through a pastry creation that has been widely known and recognised in our country for more than 30 years.
This special prize is configured as a runner-up prize; under no circumstances may the general prize of the competition, worth 700 €, and the special prize, worth 500 €, coincide in the same work.
In any case, the prizes awarded shall be subject to the provisions of current legislation on personal income tax withholding.
Finalists: Pastelería Tolosana will exhibit the 10 finalists' works in its facilities or in other rooms that are suitable for this purpose, throughout the year following the award of the competition. The works will be exhibited in the municipalities of Zaragoza, Huesca and Almudévar for a period of at least ten calendar days.
7. - Jury.
The jury will be made up of a representative of Pastelería Tolosana, a professional from the world of drawing, a teacher from the Huesca School of Art, a teacher from the Zaragoza School of Art, a teacher from the Aragon School of Design, an illustrator from Aragon of recognised prestige and a specialised journalist from the Aragonese media.
The jury may declare the prizes void if it deems it appropriate. The jury's decision is final.
The results of the competition will be published in the first fortnight of December 2014 on the website www.pasteleriatolosana.com The event will be publicised in the regional media and by e-mail to all participants.
8. - Winning and selected works. Pastelería Tolosana, S.L. will own the exploitation rights of the winning works (winner, runners-up and finalists), and the author will retain the rights conferred by intellectual property legislation. Pastelería Tolosana, S.L. may carry out any actions it deems appropriate to disseminate the winning or runner-up works in this competition. The authors of these works are implicitly authorised to exhibit or publish the image or content of the same by any means they deem appropriate. Works that have not reached the status of finalists may be withdrawn or claimed by their authors, or authorised persons, within 30 days of the jury's decision. After one month, they will remain at the disposal of Pastelería Tolosana, S.L., which may use them as it sees fit. Once the Jury's decision is known, the finalists must sign their works in original.
9. - Processing of the Participant's Personal Data. The participant authorises the data collected, in accordance with the provisions of Organic Law 15/1999 on the Protection of Personal Data, to be included in a file called "clients", for which Pastelería Tolosana, S. L. is responsible, for the purpose of managing their participation in this promotion and sending them information about Pastelería Tolosana's products and activities. You may exercise your right of access, modification, cancellation and opposition by contacting the owner of the file at Pol. Ind. Canal de Monegros, parcela C-1, 22270 Almudévar (Huesca). The exercise of these rights will not be retroactive.
10. - Transfer of images. The participant expressly consents and authorises Pastelería Tolosana to take photographs or audio/video recordings of him/her so that they can be used, together with his/her name, on the website, social networks or in promotional graphic documentation.
11. - Interpretation of the rules. Any questions not foreseen in these rules will be resolved by the jury at its own discretion. Participation in this competition implies full acceptance of these rules.
