CORPORATE IDENTITY CONTEST
V EDITION CORTONA OPEN 3D 2016
"SMART WALLS. THE CITY OF DEATH AND VISUAL COMMUNICATION".
"SMART WALLS. THE WALLED CITY AND VISUAL COMMUNICATION".
Cortona Open 3D is a workshop on Smart City Design to be held from 30 July to 7 August in Cortona (Arezzo, Italy), where you learn how to use an open source software, Blender 3D while designing a project.
The work area is the city of Cortona and its surroundings, an exceptional setting for the production of "Smart" objects and spaces in a traditional context, far from the big technological cities. Smart is the concept needed to change the way we design, to look at the territory, to understand its needs and to dialogue with it.
The theme of this fifth edition is "smart walls. La città murata e la comunicazione visiva" "smart walls. The walled city and visual communication". The theme of the course is the city walls, not as an element of intervention per se, but as a starting point for reflecting on the concept of the wall as a physical, mental and psychological object that conditions visual communication.
More information at www.facebook.com/Cortonaopen3d
www.cortonaopen3d.com
1. Object of the competition
The aim of this competition is to select an identity for the 4th edition of Cortona Open 3D. It will consist of a logo (text "smart walls.La città murata e la comunicazione visiva", the motto of this edition) and an imagotype.This identity will be the identifier of the workshop in all the actions that are considered appropriate (publications, web, advertising, etc...).
2. Participants
The competition is open to all ESDA and Politecnico di Milano students enrolled in the 2015/2016 academic year. Each entrant may submit a maximum of two designs. Entries may be submitted individually or in groups.
3. Prize
A single prize of €300 will be awarded to the winning entrant.
The winner will be included in the line-up of the 5th edition of the Cortona Open 3D.
4. Submission of proposals
Submission shall be made by e-mail, sending one e-mail per proposal to the address administracion@esda.es until 31 May 2016, indicating CONCURSO CORTONA in the subject of the e-mail. In the body of the e-mail, please indicate name, ID number, e-mail address and telephone number.
A .pdf file containing the complete identity in colour, greyscale and adapted to a circle of 7.5cm in diameter will be attached. The author/authors of the winning proposal will later provide a vectorised .ai file (Adobe Illustrator CS5) with all the graphic information.
5. Valuation Commission
The selection of the winning design will be made by a jury made up of Gianluca Emilio Ennio Vita (professor at the Politecnico di Milano and the Academy of Fine Arts of Brera), Daniele Giovanni Papi (professor at the Politecnico di Milano), Estefania Moreno and Carmen Morales (professors of graphic design at ESDA) and Eugenia Perez de Mezquia (professor of interior design at ESDA).
The decision of the selection board shall be final. The competition may be declared void.
6. Assessment criteria
The artistic and symbolic values and the capacity to represent and communicate identity will be the determining factors in choosing the winning proposal.The image will be the main element, the text secondary.
Its potential for versatility in terms of its application in different media and formats will also be assessed.
7. Resolution of the competition
The resolution of the competition will be made public on the official website and social networks of the Cortona Open 3D.
8. Intellectual property rights
The person or persons who are the authors of the selected design grant exclusive rights to Cortona Open 3D under a Creative Commons CC BY licence to exploit the work without any kind of limitation.
Participants guarantee that their entries are original and unpublished.
