Continuing the collaboration between the ESDA y AID IN ACTION within the Hilvanando Culturas project we have carried out a collaborative project for the brand HILVANA from the optional subject of VISUAL MERCHANDISING of Interior Design.
The project carried out by the students of the course has intelligently and sensitively solved several problems faced by the women of Hilvana. The proposal is a three in one:
1. POINT OF SALE. The construction of a stand for the sale of the product at trade fairs, based on various modules in a light and sustainable material that facilitates transport and adaptability to different configurations according to the sales space of each trade fair.
2. FINISHED PRODUCT STORAGE. These modules are adapted to the women's work space in the workshop, facilitating the order and storage of the products for sale.
3.WINDOW DRESSING. It has been decided to showcase the 5 fashion designs loaned to Hilvana by Ivan Royo, Shiwa, Maillén Raimondi, Sandra Soriano and Metamorpho. In order to give visibility to the product in the street, there is the possibility of intervening in a shop window in the city. Through the play of volumes of the modules, the students have designed in a personalised way the 5 different configurations of shop windows, to be able to carry out each of the 5 launches of the star products of the Hilvana brand at the right moment according to their needs.
Thanks to the women of Hilvana, the real protagonists, for their friendliness, willingness to learn and hard work, to José Chávez for coordinating the proposal, to Rosa Llorente for her absolute availability at the Ramiro Solans School, to Daria Gavrilova of Fundación San Ezequiel for facilitating the organisation, to the designers Ivan Royo, Shiwa, Maillén Raimondi, Sandra Soriano and Metamorpho for their beautiful designs and their open and selfless collaboration, to Ana Carmen Mañoz, Hilvana sewing teacher for her dedication and professionalism, to Oscar Artigas from ART BOXES for his technical advice and to Isabel Neila from Ayuda en Acción for her enthusiasm in making this project a reality. We would be delighted to carry it out!!!!
Thank you all very much.
Students:
Elisa Soriano
Aitziber Aguadero
Andrea Castelló
Laura Vera
Leyre Ruiz-Socolado
Natalia Sierra
Paloma Baeza
Paula Gómez
Almudena Agustín
Teacher:
Eugenia Pérez de Mezquia, Interior Design Projects
