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#ProductFresh_design
Fresh Produce reaches its tenth edition after a very different year, full of challenges and situations never experienced before. A year in which virtuality has become the main protagonist of our lives. We have become accustomed to using new tools and forms of expression that have now become essential. That is why, this year, we incorporate the digital product to the categories of Fresh Produce 2021.
This year, as in the last editions, we are extending the geographical scope of the project, inviting a new Autonomous Community. In Producto Fresco 2021, the guest is the Valencian Communityand for this we have the support of ADCVAssociation of Designers of the Valencian Community.
The exhibition of the participating pieces will take place from 24 February to 4 April at the Central Design Centre of Matadero MadridThe Madrid Design Festival. All these products will have been previously selected from projects submitted to an open call for proposals. until Sunday 17 January.
Click here to access the terms and conditions of the call for proposals and the registration form.