Trip to Barcelona

Published on 26 April 2019

On Thursday 11 April 2019, the 2nd year Product Design students attended the 4th creativity and trends conference at the Barcelona Design Museum, where they were able to see two lectures;

- Conference Emotions 2.0. vision for the future of a trend-setting companyIsabel MesaCountry Manager of the agency WGSN of Spain and Portugal.

- Conference of Gilles LipovetskyArtistic Capitalism and the Consumption of Experience. and three presentations;

-         Miguel Valero EspadaThe studio's creative ESPADAYSANTACRUZVisual storytelling through prototypes, installations and experiences that they design and produce.

-         Karen Satyr (Experience Design Lead) and Ana Isabel Rodríguez(Customer Experience Manager) of Handleof HandleFast-experience: generating experiences that make you fall in love how the brand works the Storytelling interactive.

-         The gastronomic experience: communicating through foodElsa Yranzowho runs his own creative studio Food, Art & design.

Afterwards, they visited the 4 floors of the museum with their respective exhibitions (posters, fashion, design up to the 20th century and product design).