"It's time to blossom".
ESCAPARATES_ Zaragoza Esencial
Collaboration of the Escuela Superior de Diseño de Aragón with the Traders' Association Zaragoza Centre within the scope of Zaragoza Essential.
Teaching exercise carried out in the 2nd semester of the 2020-21 academic year through the subject:
VISUAL MERCHANDISING
4th year optional subject, students of Interior Design and Graphic Design.
teacher:
Eugenia Pérez de Mezquia
pupils:
Javier Barcelona
Antea Stock Exchange
Sara Grimal
Jorge López
Alvaro Polo
Noelia Ros
Paloma Tomás
Nerea Azón
Alba Lorés
Natalia Pinilla
Maria Portugal
Paula Suñén
Sara Zarate
with the collaboration of the subject:
CALLIGRAPHY AND LETTERING
optional subject in the 4th year of Graphic Design.
teacher:
Jara Cordero
pupils:
Almudena Dominguez
Nuria Martínez
Noelia Ros
Ian Velasco
The proposed exercise is the design and assembly of the shop windows of different shops belonging to the Zaragoza Centro Shopkeepers' Association.
The organisation of the work and the programming have been based on the number of students, the time of the course, the number of 21 shops that have requested collaboration and taking into account the context of the commercial area of the historic centre of Zaragoza Esencial.
The exercise we have proposed consists of designing a communication that reaches the entire scope of Zaragoza Esencial, with the aim of boosting and increasing the sales of small local businesses. A single message that has been launched from the heart of the historic centre of Zaragoza and that wants to resonate throughout the city in support of small businesses.
The students have carried out:
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Design of the claim: "It's time to bloom".
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Design of 5 letterings and 5 posters size A2/A3
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Design and assembly of the shop windows of 21 shops. Budget for materials: 2000 € / 21 = 95 € / shop.
The didactic objectives of this exercise have been to improve the learning of the contents and competences of the subject with real work, where the student develops professional competences in direct contact with the client, teamwork in the classroom, collaboration with other disciplines and the real implementation of the design; all of this with the practice of a project methodology based on Design Thinking with the continuous reiteration of the process throughout the different phases of the exercise, carrying out different specific work dynamics according to each of the stages of the process.
MEDIA IMPACT:
http://alacarta.aragontelevision.es/informativos/aragon-noticias-1-27042021-1400
(minute 27:37)
http://alacarta.aragontelevision.es/programas/aragon-en-abierto/martes-27-de-abril-27042021-1717
(minute 01:40)
