From the subject of VISUAL MERCHANDISING we have carried out a collaborative project with the IKEA Zaragoza shop. IKEA in ESDA, Isa and Dunia have come to our classrooms to explain the basic concepts of VISUAL in the IKEA shop in Zaragoza and they have proposed the design and assembly of 2 real spaces in the shop. ESDA at IKEA, the students of the course have exhibited their initial proposals in the shop. Then under the strict confinement due to COVID19 we have developed a virtual network in contact with IKEA professionals that have allowed us to work in 2 teams and develop the projects for the 2 spaces: LAUNCH AREA and AMBIENTE DORMITORIO. Many thanks to Isabel Gimeno and Dunia Quilez for their dedication and professionalism.
The result has been a success!
Download IKEA Bedroom 2020 (PDF)
Download Launch area IKEA 2020 (PDF)
