Social Design: AFDA and ESDA. Campaign for the Promotion of Well-being in times of Covid-19.
The Higher School of Design of Aragon (ESDA) collaborates with AFDA (Association of Depressive Disorders of Aragon) and the City Council of Zaragoza, on the design of a campaign to promote mental wellbeing in Covid's timewhich will take to the streets of the city in the coming months..
To this end, we are working on a joint community participatory process between the association's users, psychologists, social workersWe are working with students from the first year of Graphic Design and teachers from ESDA. First of all, we tried to detect what actions the population has taken to maintain their well-being during the health crisis and to identify which private spheres are proving more complex to maintain. And from the ideas that emerged, we worked in a collective process to generate the images that will illustrate the campaign through photography and graphic design.
