The project brief is to design the brand identity and direction of photography for the spring-summer sustainable fashion collection Liquen, created by designer Natalia Alejandre.
Its development consists of creating a graphic image that represents the name of the collection, defining the chromatic harmony, tone of communication, shooting and post-production of photographs; building a coherent visual language.
The collection is divided into three series and creative concepts (love, revolution and eco-evolution). With each series of garments a story is told, each story corresponds to a creative concept. The promotion of the collection is achieved by means of photographs of models in which different looks are presented.
A "booklook", invitations to attend fashion shows and promotional events, and labels certifying its ecological and sustainable fashion principles have also been designed.
