Higher Artistic Education of Degree in Graphic Design

To perfect the use of the language of the moving image through different techniques. To train in the use of materials related to video and digital post-production. Contrast audiovisual styles with graphic-plastic styles. Know and value specialisation in this field, as well as the need for planning and teamwork.

This subject deals with the study of the different aesthetic concepts and categories throughout history, analysing their relationship with the artistic and design manifestations of each period.

Design Management I is an introductory subject in the management processes associated with the profession of designer. It provides the theoretical and practical knowledge, as well as the techniques and tools necessary for understanding the social environment and the legal situation of the profession. In the same way, the course focuses on the contracting tools available to designers, the relationship of the professional with the different administrations and other basic design project management skills. Through the proposal of directed activities, students are introduced to the field of design research and its methodology, and to the writing of academic texts.

Approach to typography from a double point of view: formal/communicative and functional/ergonomic.
You learn to value and control the expressive capacity of typography in order to achieve better and more effective graphic results.
The student is introduced to the creative process of creating an alphabet and to the value of coherence and typographic rigour.

The course is designed to provide an in-depth knowledge of the digital tools necessary for any graphic designer. It will review the essential aspects in the knowledge of illustration, image retouching and layout programmes. Certain advanced techniques and processes will be studied in depth, as well as the layout of documents.

The eminently practical subject focuses on the realisation of projects where the aim is to develop professionalism and technical quality.
All exercises will simulate complex real projects, so the student will not only solve partial aspects, but will be confronted with the whole design process, from constraints to production.
Creativity and innovative solutions will be encouraged, but more consideration will be given to solutions that best fit the constraints and problems posed, together with appropriate adaptation to the means of production.
In the design process, there will always be an evaluation and verification of the decisions taken, so that no aspect is left unresolved.
All of this taking into account that the decisions and solutions are compatible and fully viable for production. To this end, special attention will be paid to the student's correct mastery of the technical and technological aspects.
The proposed exercises are subject to modification if the progress of the course so advises.
The intention is to work individually during the first four-month period, but not in the two projects of the second four-month period, as it is considered of interest that the students get used to working in a team, to listen to each other's assessments and to share out the roles.
The work may be coordinated with other subjects, and the latter may participate in the realisation of some aspects of the project. The eminently practical nature of the subject should allow and encourage students to apply the knowledge acquired in other subjects.
The defence of the work will be encouraged by means of public analysis and the production of reports.

The course focuses on enhancing the student's ability to interpret a text or concept through the effective and original creation of narrative, informative or persuasive images depending on the graphic project in which they are included. Its value as a communicative, creative and experimental resource is explored in depth.