Graphic Design
The graphic designer is a creator whose activity has as its objective the use of graphic language to generate messages and communicate content of a diverse nature with different media and for different communication channels. The main areas where he develops his activity: corporate and visual identity, editorial design, graphic production, packaging design, art direction in advertising, audiovisual design, television graphics, multimedia design, interaction design, web design, environmental designer: graphics and communications applied to space, design of didactic material, research and teaching.
Calendar 2023/2024
START OF THE COURSE
25 September
STUDY WEEK (1ST SEMESTER)
29 January to 2 February
EXAM WEEK (1ST SEMESTER)
From 5 to 9 February
Publication of provisional marks, extraordinary calls, revision of marks (entered in the codex-pro and communicating the day, place and time of the revision to the administration and to the students).
Grades according to Royal Decree 1614/2009 on a numerical scale from 0 to 10 to one decimal place.
Reviews until 15 February.
Waiver of the call for applications until 21 December 2023.
16 February
Students have a period of three working days from the review (19, 20 and 21 February) to lodge complaints, which will be resolved by the departments concerned within three days.
From 27 to 31 May
Publication of provisional marks, extraordinary calls, revision of marks (entered in the codex-pro and communicating the day, place and time of the revision to the administration and to the students).
Grades according to Royal Decree 1614/2009 on a numerical scale from 0 to 10 to one decimal place.
Reviews until 6 June.
Waiver of the call for applications until 8 April 2024.
7 June
Students have a period of three working days from the review (10, 11 and 12 February) to lodge complaints, which will be resolved by the departments concerned within three days.
STUDY WEEK (2ND SEMESTER)
From 27 to 31 May
EXAM WEEK (2ND SEMESTER)
From 3 to 7 June
Publication of provisional marks, extraordinary calls, revision of marks (entered in the codex-pro and communicating the day, place and time of the revision to the administration and to the students).
Grades according to Royal Decree 1614/2009 on a numerical scale from 0 to 10 to one decimal place.
Reviews until 13 June.
Waiver of the call for applications until 8 April 2024.
From 2 to 6 September
Publication of provisional marks, extraordinary calls, revision of marks (entered in the codex-pro and communicating the day, place and time of the revision to the administration and to the students).
Grades according to Royal Decree 1614/2009 on a numerical scale from 0 to 10 to one decimal place.
Waiver of the call for applications until 28 June 2024.
9 September
10, 11 and 12 September
TFG PRESENTATION AND DEFENCE
From 20 June
WEEK OF 26-30 SEPTEMBER
TFG PRESENTATION AND DEFENCE (SEPTEMBER)
From 16 September
ENTRANCE EXAMINATIONS
7-8 Provisional grades and subject reviews. students have a period of three working days from the review to make claims, which will be resolved by the departments concerned within three days.
8 Up to this day review of notes.
13 Publication of final grades for the extraordinary call for exams.
12-13 Extraordinary entrance exam. day 13 publication of marks, complaints two working days from the day following publication on the notice board, the committee must resolve them within two days.
enrolment of new students from 15 to 21 September.
30 September
Timetables
Examinations 2023/2024
Study Map
First year
First semester
Basic Design: Shape and Colour I
ECTS 4
WEEKLY TEACHING HOURS 4
Students are introduced to the basic processes of image elaboration in order to learn the principles of composition. The fundamental concepts of design are analysed and studied, basic for the approach to professional knowledge of design.
Basic Projects/I
ECTS 2
WEEKLY TEACHING HOURS 2,5
Backbone subject of the first year of graphic design. It brings together all the knowledge and skills acquired by students in the different subjects.
The aim of this first semester is to introduce students to the development of graphic design projects, and to acquire an appropriate project methodology, according to a briefing and with a demand for quality in the results.
Drawing and techniques/I
ECTS 4
WEEKLY TEACHING HOURS 4
The course aims to provide students with sufficient resources to be able to bring to a two-dimensional plane an idea that serves to solve a graphic communication problem, at any stage of the creative process. To this end, practical drawing exercises of observation and ideation will be carried out using different techniques of graphic-plastic expression.
Representation systems/I
ECTS 4
WEEKLY TEACHING HOURS 4
The aim is for the student to acquire a basic knowledge of the different existing systems, as they constitute one of the fundamental tools available to the designer for communication. They must know how to effectively represent their ideas and projects on paper, in space and digitally.
The student has to choose the most appropriate system to represent a specific design, communicating with simplicity, clarity and precision.
IT resources/I
ECTS 4
WEEKLY TEACHING HOURS 4
The subject provides the techniques of representation and communication of the graphic design project by means of the computer tools specific to the speciality, such as the programmes dedicated to the creation of vector images and those dedicated to the treatment of bitmap images.
Photography
ECTS 4
WEEKLY TEACHING HOURS 4
The course aims to provide students with the basic knowledge of photographic technique and language in order to enable them to develop their creative, analytical and critical skills, applicable to the communication processes of graphic design.
Design and communication
ECTS 2
WEEKLY TEACHING HOURS 2,5
This subject deals with the role of design in communication and design communication itself. It introduces students to the study of design from the field of linguistic structuralism, visual perception, and the methodology of the design process, to the language of the graphic image. It presents communication models and investigates the concept of the image and its semantic values. It introduces students to the production of visual messages and to research into the uses of the image as a source of visual communication.
Science applied to design/I
ECTS 2
WEEKLY TEACHING HOURS 2,5
This is a theoretical-practical subject aimed at studying and acquiring the mathematical knowledge and basic tools necessary for students to achieve the ability to analyse, model, calculate and solve problems related to the field of geometry and mathematics, establishing relationships with the field of graphic design.
History of art and design/I
ECTS 4
WEEKLY TEACHING HOURS 4
The course introduces the concept, sources and evolution of Art, as well as the terminology of the artistic disciplines and the methodologies for their analysis, with special emphasis on current art.
Second semester
Basic design: shape and colour/II
ECTS 2
WEEKLY TEACHING HOURS 2,5
Students are introduced to the basic processes of image elaboration in order to learn the concepts that allow them to analyse them. Basic knowledge of colour and form is introduced, which will allow students to approach professional knowledge. In order to facilitate understanding and anticipate the problems of professional work, analogue and digital resources will be used, taking into account the limited experience in the use of professional applications required in this course.
Basic Projects/II
ECTS 4
WEEKLY TEACHING HOURS 4
Backbone subject of the first year of graphic design. It brings together the knowledge and skills acquired in the different subjects.
The objective in this second semester is to introduce the development of basic projects in the different areas of graphic design, and to acquire an appropriate project methodology, according to a briefing and with a demand for quality in the results.
Drawing and techniques/II
ECTS 4
WEEKLY TEACHING HOURS 4
The course aims to provide students with sufficient resources to be able to bring to a two-dimensional plane an idea that serves to solve a graphic communication problem, at any stage of the creative process.
Representation systems/II
ECTS 4
WEEKLY TEACHING HOURS 4
The aim is for the student to acquire a basic knowledge of the different existing systems, as they constitute one of the fundamental tools available to the designer for communication. They must know how to effectively represent their ideas and projects on paper, in space and digitally.
The student has to choose the most appropriate system to represent a specific design, communicating with simplicity, clarity and precision.
IT resources/II
ECTS 4
WEEKLY TEACHING HOURS 4
The subject of Computer Media II is understood as a fundamental and common subject within the different artistic and design disciplines. It is a continuation of Computer Media I. Within the subject to which it is attached, it aims to deal with the techniques of representation and communication of the graphic design project by means of the computer tools of the speciality, initiating the student in the communication between different environments, programmes and applications. The aim is to introduce students to computer equipment, digital techniques, functions and technological requirements of the speciality, as well as the theoretical and practical foundations of vector and bitmap images, word processing and desktop publishing.
Three-dimensional analysis
ECTS 4
WEEKLY TEACHING HOURS 4
The course will deal with concepts and fundamentals in the construction of three-dimensional models, structural models and models. Instrumental techniques and materials for transferring designs to three-dimensional space.
Design, culture and society
ECTS 2
WEEKLY TEACHING HOURS 2,5
The course delves into the socio-economic and cultural aspects of the contemporary world that drove the genesis and development of design.
Applied Design Science/II
ECTS 3
WEEKLY TEACHING HOURS 3,5
The subject, of a theoretical-practical nature, is aimed at studying and acquiring knowledge about research and scientific methodology, establishing relationships between the field of graphic design, science (mathematics, physics and chemistry) and research. In addition, a first approach is made to the materials linked to graphic design and their properties, as well as the level of sustainability and eco-efficiency in the research and design process.
History of art and design/II
ECTS 3
WEEKLY TEACHING HOURS 3
The course introduces the concept, sources and evolution of Applied Arts and Design, as well as the terminology of these disciplines and the methodologies for their analysis, with special emphasis on current Art and Design.
Second course
First semester
Audiovisual media
ECTS 4
WEEKLY TEACHING HOURS 4
To perfect the use of the language of the moving image through different techniques. To train in the use of materials related to video and digital post-production. Contrast audiovisual styles with graphic-plastic styles. Know and value specialisation in this field, as well as the need for planning and teamwork.
Aesthetics
ECTS 3
WEEKLY TEACHING HOURS 3
This subject deals with the study of the different aesthetic concepts and categories throughout history, analysing their relationship with the artistic and design manifestations of each period.
Design management/I
ECTS 4
WEEKLY TEACHING HOURS 4
Design Management I is an introductory subject in the management processes associated with the profession of designer. It provides the theoretical and practical knowledge, as well as the techniques and tools necessary for understanding the social environment and the legal situation of the profession. In the same way, the course focuses on the contracting tools available to designers, the relationship of the professional with the different administrations and other basic design project management skills. Through the proposal of directed activities, students are introduced to the field of design research and its methodology, and to the writing of academic texts.
Typography and layout/I
ECTS 6
WEEKLY TEACHING HOURS 5
Approach to typography from a double point of view: formal/communicative and functional/ergonomic.
You learn to value and control the expressive capacity of typography in order to achieve better and more effective graphic results.
The student is introduced to the creative process of creating an alphabet and to the value of coherence and typographic rigour.
Computer media applied to graphic design/I
ECTS 4
WEEKLY TEACHING HOURS 4
The course is designed to provide an in-depth knowledge of the digital tools necessary for any graphic designer. It will review the essential aspects in the knowledge of illustration, image retouching and layout programmes. Certain advanced techniques and processes will be studied in depth, as well as the layout of documents.
Projects I
ECTS 7
WEEKLY TEACHING HOURS 6
The eminently practical subject focuses on the realisation of projects where the aim is to develop professionalism and technical quality.
All exercises will simulate complex real projects, so the student will not only solve partial aspects, but will be confronted with the whole design process, from constraints to production.
Creativity and innovative solutions will be encouraged, but more consideration will be given to solutions that best fit the constraints and problems posed, together with appropriate adaptation to the means of production.
In the design process, there will always be an evaluation and verification of the decisions taken, so that no aspect is left unresolved.
All of this taking into account that the decisions and solutions are compatible and fully viable for production. To this end, special attention will be paid to the student's correct mastery of the technical and technological aspects.
The proposed exercises are subject to modification if the progress of the course so advises.
The intention is to work individually during the first four-month period, but not in the two projects of the second four-month period, as it is considered of interest that the students get used to working in a team, to listen to each other's assessments and to share out the roles.
The work may be coordinated with other subjects, and the latter may participate in the realisation of some aspects of the project. The eminently practical nature of the subject should allow and encourage students to apply the knowledge acquired in other subjects.
The defence of the work will be encouraged by means of public analysis and the production of reports.
Graphic image and design projects/I
ECTS 4
WEEKLY TEACHING HOURS 4
The course focuses on enhancing the student's ability to interpret a text or concept through the effective and original creation of narrative, informative or persuasive images depending on the graphic project in which they are included. Its value as a communicative, creative and experimental resource is explored in depth.
Second semester
Design Management/II
ECTS 3
WEEKLY TEACHING HOURS 3
This subject provides theoretical and practical knowledge for the professional practice of Design as an employee. It studies the legislation that regulates the employment relationship and the conflicts that arise from it.
Typography and layout/II
ECTS 6
WEEKLY TEACHING HOURS 5
Knowledge and control of the fundamental elements involved in the layout of a document: typographies, grids, images, margins, formats. Graphic and typographic decisions are made according to the type of document and the target audience.
Different layout scenarios are carried out to put into practice how the resources work in each case.
Computer media applied to graphic design/II
ECTS 4
WEEKLY TEACHING HOURS 4
The course aims to teach the student different computer graphics techniques of modelling and three-dimensional representation necessary for the graphic designer, both in the ideation phase and in the communication of the project. Modelling techniques, application of materials and textures, lighting and rendering will be developed.
Projects/II
ECTS 7
TEACHING HOURS PER WEEK 6
The eminently practical subject focuses on the realisation of projects where the aim is to develop professionalism and technical quality.
All exercises will simulate complex real projects, so the student will not only solve partial aspects, but will be confronted with the whole design process, from constraints to production.
Creativity and innovative solutions will be encouraged, but more consideration will be given to solutions that best fit the constraints and problems posed, together with appropriate adaptation to the means of production.
In the design process, there will always be an evaluation and verification of the decisions taken, so that no aspect is left unresolved.
All of this taking into account that the decisions and solutions are compatible and fully viable for production. To this end, special attention will be paid to the student's correct mastery of the technical and technological aspects.
The proposed exercises are subject to modification if the progress of the course so advises.
The intention is to work individually during the first four-month period, but not in the two projects of the second four-month period, as it is considered of interest that the students get used to working in a team, to listen to each other's assessments and to share out the roles.
The work may be coordinated with other subjects, and the latter may participate in the realisation of some aspects of the project. The eminently practical nature of the subject should allow and encourage students to apply the knowledge acquired in other subjects.
The defence of the work will be encouraged by means of public analysis and the production of reports.
Graphic image and design projects/II
ECTS 4
WEEKLY TEACHING HOURS 4
The course focuses on enhancing the student's ability to interpret a text or concept through the effective and original creation of narrative, informative or persuasive images depending on the graphic project in which they are included. Its value as a communicative, creative and experimental resource will be explored in depth.
Reproduction and printing/I
ECTS 4
WEEKLY TEACHING HOURS 4
The course introduces students to the most relevant artisan and industrial reproduction and printing systems after the birth of printing, focusing on industrial printing systems and supports. Printing systems form part of the practical and cultural background of the future designer. Practical projects and visits to workshops and printing works.
History of graphic design/I
ECTS 2
WEEKLY TEACHING HOURS 2,5
The course deals with the study of the different historical conceptions of the artistic disciplines that make up the precedents of graphic design, through the analysis and characterisation of the formal and aesthetic aspects that define each trend and the study of examples of artistic and design works.
Third year
First semester
Photography applied to graphic design/I
ECTS 4
WEEKLY TEACHING HOURS 4
The course introduces the professional applications of photography to design. It aims to provide students with specific technical knowledge of the medium, while at the same time analysing with a critical perspective the interactions between Photography and Design, in order to apply them appropriately to graphic design products.
Computer media applied to graphic design/II
ECTS 4
WEEKLY TEACHING HOURS 4
The course provides an overview of the creation of multimedia and interactive applications, their conception and development with the main authoring programmes.
Preparation and adequacy of resources. Digital techniques, functions and technological requirements.
Introduction to the digital characteristics of new electronic devices.
Audiovisual media applied to graphic design/I
ECTS 4
WEEKLY TEACHING HOURS 4
Training in the use of materials related to video and digital post-production.
To learn about the different applications of graphic design in the audiovisual sector, and its different professional opportunities.
Cultivate yourself in the history of graphic design in film.
Contemplate the importance of graphic design in the audiovisual world in general.
Reproduction and printing/II
ECTS 2
WEEKLY TEACHING HOURS 2,5
The course covers industrial digital printing systems, and all aspects related to colour management: workflow, spaces, calibration and profiles. Digital printing with plotters. Analysis of the supports and mounting systems for plotter printing. Essential aspects in the professional development of today's designer. Practical experimentation of the contents
History of graphic design/II
ECTS 3
WEEKLY TEACHING HOURS 3
The course delves into the History of Graphic Design during the Contemporary Age, up to the first third of the 20th century, following the evolution of formal and aesthetic aspects in relation to its historical-artistic and socio-economic context through the analysis of significant works and designers.
Projects/III
ECTS 7
WEEKLY TEACHING HOURS 6
This subject is defined as a continuation of Projects I and II. The aim of these two courses is to deal in depth with the most important areas of graphic design, tackling increasingly extensive and complex projects. This eminently practical discipline focuses on the realisation of projects where the development of professionalism and technical quality is undertaken. All exercises will simulate real complex projects, so the student will not only solve partial aspects, but will be confronted with the whole design process, from conditioning factors to production. Creativity and innovative solutions will be encouraged, but the solutions that are best suited to the constraints and problems posed will be taken into account to a greater extent, together with the appropriate adaptation to the means of production. To this end, special attention will be paid to the student's correct mastery of the technical/technological aspects.
Editorial design/I
ECTS 4
WEEKLY TEACHING HOURS 4
Theoretical-practical subject. Lectures are combined with practical classes where students put into practice what they have learnt in class; debates in assembly, public exhibitions of the work tackled, etc.
This course includes the participation of professional experts in Aragonese editorial design.
Graphic design management/I
ECTS 4
WEEKLY TEACHING HOURS 4
This course provides theoretical and practical knowledge for the creation and implementation of a business model. It introduces the techniques and tools needed to start an entrepreneurial idea: legal forms, social security and self-employed, commercial contracts and introduction to business management.
Second semester
Photography applied to graphic design/II
ECTS 4
WEEKLY TEACHING HOURS 4
The course, a continuation of its homonym from the first semester, delves into the application of photography to advertising, both from the technical point of view and from the idea that design uses photography as a powerful and effective tool to achieve its aims and objectives.
Computer media applied to multimedia design/I
ECTS 4
WEEKLY TEACHING HOURS 4
Electronic media have brought about a revolution in communications. The hyperlink, and web design as its main exponent, has meant a radical change in our society. The course offers an introduction to web design based on the use of HTML5 and CSS3, and its adaptation to new formats (tablets and mobiles).
Audiovisual media applied to graphic design/II
ECTS 4
WEEKLY TEACHING HOURS 4
Last year of the audiovisual media course of the degree. Students will be able to carry out the different audiovisual projects carried out within the profession of graphic designer. Know the different applications of graphic design in the audiovisual sector, and its different professional opportunities. Contemplate the importance of graphic design in the audiovisual world in general. To train in technical and conceptual audiovisual creation.
Reproduction and printing/III
ECTS 2
WEEKLY TEACHING HOURS 2,5
It deals with the finishing phase in graphic arts, inks and special media, packaging and editorial design applications. Updates in printing systems and workflow, specific files for printing. Review of specialised software for the different areas of the graphic sector. Experimentation with materials and visits to workshops and printers.
Latest trends in graphic design
ECTS 3
WEEKLY TEACHING HOURS 3
The subject deals with the study of the different trends in the artistic manifestations that make up graphic design from the second half of the 20th century to the present day, through the analysis and differentiation of the formal and aesthetic aspects that define each trend.
Projects/IV
ECTS 7
WEEKLY TEACHING HOURS 6
This subject is defined as a continuation of Projects I and II, the aim of these two courses is to deal in depth with the most important areas of graphic design, tackling increasingly extensive and complex projects. This eminently practical discipline focuses on the realisation of projects where the development of professionalism and technical quality is undertaken. All exercises will simulate real complex projects, so the student will not only solve partial aspects, but will be confronted with the whole design process, from conditioning factors to production. Creativity and innovative solutions will be encouraged, but the solutions that are best suited to the constraints and problems posed, together with the appropriate adaptation to the means of production, will be taken into account to a greater extent. To this end, special attention will be paid to the student's correct mastery of the technical/technological aspects.
Editorial Design/II
ECTS 4
WEEKLY TEACHING HOURS 4
Theoretical-practical subject. Theoretical classes are combined with practical classes, complex editorial projects are carried out in which creativity, design and layout are combined. Students are introduced to real editorial projects where they put into practice what they have learnt in class. Experimental and exploratory projects are proposed. Debates in assemblies, public exhibitions of the work tackled, etc.
This course includes the participation of professional experts in the field of editorial design in Aragon.
Graphic design management/II
ECTS 2
WEEKLY TEACHING HOURS 2,5
The subject highlights the value of graphic design for today's society. It provides theoretical and practical knowledge of the legal and business aspects that are significant for design projects. It provides students with specific training in the media and advertising, in the resolution of legal and commercial conflicts, in issues related to the protection of intellectual and industrial property, trademarks and personal data protection regulations.
Fourth year
First semester
Educational graphics and exhibition spaces
ECTS 8
WEEKLY TEACHING HOURS 6,5
This subject applies and extends the knowledge acquired throughout the Bachelor's Degree in Graphic Design in the fields of information and exhibition design. Real exhibitions and didactic graphic works are analysed and realised, including information and promotion, elements of continuity and signage, and the application of visual identity.
Graphic design management: the graphic studio
ECTS 4
WEEKLY TEACHING HOURS 4
The course provides theoretical and practical knowledge, as well as the techniques and tools necessary to acquire the appropriate capacity for analysis, evaluation and verification of the economic and productive viability of business ideas based on criteria of innovation, business management and market demand. It also focuses on the study of the legal framework that regulates professional activity and occupational health and safety.
Public speaking: presentation and defence of a final design degree project (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
This subject aims to provide students with techniques and experience in verbal skills to enable them to transmit their ideas, projects and work to the final recipient; expressing them in the most correct and persuasive way, and making use of audiovisual and technical media to strengthen their presentation.
Photography for Graphic Design (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
The objectives of the subject are to encourage creativity in Design through Photography, learning the photographic resources for an image with a specific graphic purpose, and applying the appropriate setting, lighting and treatment of textures, surfaces, brightness and volumes. It is a practical subject that covers digital editing.
Motion graphics (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
The aim of the course is to train in the application of different digital and analogue techniques.
In-depth approach to branding in movement and the technical and conceptual analysis of motion graphics projects. It deals with the realisation of motion graphics projects in all phases of production and for different devices and media.
Handmade bookbinding workshop (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
The development of this subject contributes to students acquiring the following knowledge:
To know the basic vocabulary, the most common specific materials for bookbinding and their expressive languages.
Skilful use of basic tools and procedures specific to the workshop.
Produce simple works, using the workshop's own techniques and plastic values.
Expressing creativity through the final finishes of an editorial product.
The final objective of this workshop is to transmit the pleasure of producing attractive and well-constructed editorial products and to provide the student with resources for the practice of bookbinding as a stimulus to develop personal skills, imagination and creative freedom.
Written communication for designers (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
This subject aims to provide students with techniques and experience in writing, to enable them to write persuasive texts and relevant content. Both for websites and social networks and for different types of work: professional, advertising, academic (TFG, TFM, thesis); helping them to express themselves correctly and convincingly, and relying on graphic, audiovisual and technical media to complement it.
Graphic Design Management, the design studio (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
The course Graphic Design Management, the design studio provides the theoretical and practical knowledge, as well as the necessary techniques and tools, to acquire the appropriate capacity for analysis, evaluation and verification of the productive viability of projects based on criteria of innovation, business management and market demand. It also provides knowledge of the legal framework that regulates professional activity and occupational health and safety.
Second semester
Creativity techniques (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
The work will be based on the analysis of creative strategy processes.
The student is provided with new guidelines to structure action strategies to face the project, from the primary approaches, methodologies and new forms of representation-communication.
The aim is to acquire the ability to structure avenues of research based on the action of the learner, i.e. "learning-by-doing".
3D character design and animation (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
Character design and animation is a growing field thanks to its applications in videogame design, creation of mascots, avatars, metaverse, etc.
The course is presented as a complete journey through organic modelling, the creation of textures and mapping, and an introduction to 3D animation. In this way, students will acquire a global vision of all the professional fields that are included in this emerging profession called "Character artist".
Printing and finishing for packaging (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
The course develops in an intensive way the crucial aspects of packaging design that have not been dealt with extensively before in the degree, namely materials and production processes. All legal aspects, briefs, market orientation will be dealt with, but taking for granted what has already been dealt with in other courses of the degree, in order to develop processes that end up in the production of professional quality prototypes.
Advanced editorial project (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
This course offers specialisation in advanced publishing with an experimental character and an adult audience. Special publishing projects will be developed: luxury, collector's, emotional, niche, etc.
Experimental typography (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
The course explores the possibilities of different visual languages applied to typography, in order to control, renew and optimise its expressive capacity in large bodies and short texts. Practical application of experimental typography to the solution of personal or business projects.
Art direction (optional)
ECTS 6
WEEKLY TEACHING HOURS 5
Learn to generate the general atmosphere of a sequential image project, defining aspects such as aesthetics, tone, colour palette, temporal location, etc.
Analyse and identify all accessories or special items that will be required before, during and after production.
